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“importance of social media marketing” Making money in social media marketing starts with the basics. You must master the art of content creation before you can move on to more advanced techniques. This is when it’s important to find books that can help you get better at creating relevant content for your niche audience. While books are useful tools, many people aren’t exactly fond of reading eBooks and would rather prefer a PDF version of the book instead. That’s why we’ve compiled the best social media marketing books currently available as PDF downloads.