Why are marketers such attentive readers of novels? Because novels represent distinct stories with a beginning, middle and an end. Books are the textbooks of life written by wise men; you see what happens to them and how they deal with it. In this article I want to call attention to some well-written books, which give insight into human nature from business and marketing. They will help you understand your clients better, know more about their culture and behavior, improve your team’s performance, develop empathy towards your product users. You can be sure to obtain the best from our wide library of marketing textbooks pdf. They also include the following:
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