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An important update to this roadmap for the development of a corporate intelligence program
Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further
developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights.
• Full of best practice advice from hundreds of real-life international case studies
• Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data
• Provides guidance on extracting relevant, useful and accurate market information that can be used for successful business development
Read more
Mastercard Settlement Manual PDF Book Details
Product details
ASIN : 1118923626
Publisher : Wiley; 2nd edition (June 30, 2014)
Language : English
Hardcover : 288 pages
ISBN-10 : 9781118923627
ISBN-13 : 978-1118923627
Item Weight : 1.46 pounds
Dimensions : 6.9 x 0.9 x 9.7 inches
Best Sellers Rank: #707,118 in Books (See Top 100 in Books)
#182 in Global Marketing (Books)
#438 in Business Marketing
#501 in Market Research Business (Books)
Customer Reviews:
33 ratings
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Editorial Reviews
From the Inside Flap
Global companies spend millions of dollars on conducting Market Intelligence each year. Yet only 10% have achieved Market Intelligence capabilities that are truly world class. Such companies enjoy much higher efficiencies in decision making and strong return-on-investment on their Market Intelligence budgets.
What are their secrets? What can the other 90% do in order to ensure they have their Market Intelligence scope, processes, deliverables, tools, organization and culture right?
Get an insider’s look at how the world’s best international companies use Market Intelligence. This book provides over 40 enlightening case studies from companies such as Cisco Systems, ABB, Dunkin’ Brands and Statoil, as well as findings from two global surveys on Market Intelligence programs and trends. It also features a step-by-step roadmap to help companies raise their intelligence ambitions, by using the six Key Success Factors outlined in the World Class Market Intelligence Framework developed by the authors.
Readers will be able to implement the practical ideas immediately and drive the systematic development of their own world class market intelligence functions – as well as benchmark their own results against global best practices.
This second edition of The Handbook of Market Intelligence features the most recent, 2013 Global MI Survey results, a review of the latest developments in MI software tools, and an entirely new chapter about demonstrating the impact of MI on business success.
From the Back Cover
Global companies spend millions of dollars on conducting Market Intelligence each year. Yet only 10% have achieved Market Intelligence capabilities that are truly world class. Such companies enjoy much higher efficiencies in decision making and strong return-on-investment on their Market Intelligence budgets.
What are their secrets? What can the other 90% do in order to ensure they have their Market Intelligence scope, processes, deliverables, tools, organization and culture right?
Get an insider’s look at how the world’s best international companies use Market Intelligence. This book provides over 40 enlightening case studies from companies such as Cisco Systems, ABB, Dunkin’ Brands and Statoil, as well as findings from two global surveys on Market Intelligence programs and trends. It also features a step-by-step roadmap to help companies raise their intelligence ambitions, by using the six Key Success Factors outlined in the World Class Market Intelligence Framework developed by the authors.
Readers will be able to implement the practical ideas immediately and drive the systematic development of their own world class market intelligence functions – as well as benchmark their own results against global best practices.
This second edition of The Handbook of Market Intelligence features the most recent, 2013 Global MI Survey results, a review of the latest developments in MI software tools, and an entirely new chapter about demonstrating the impact of MI on business success.
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