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For courses in international business.
This ISBN is for the bound textbook, which students can rent through their bookstore.
A modern approach to international business
International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z — their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.
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International Business The New Realities 5Th Edition PDF Book Details
Product details
Publisher : Pearson; 5th edition (September 16, 2019)
Language : English
Paperback : 576 pages
ISBN-10 : 1292303247
ISBN-13 : 978-1292303246
Item Weight : 2.5 pounds
Dimensions : 8.5 x 0.79 x 10.79 inches
Best Sellers Rank: #957,537 in Books (See Top 100 in Books)
#72 in International Accounting (Books)
#93,524 in Textbooks
Customer Reviews:
23 ratings
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